California
San Francisco
Disruption, with a light jacket.
The San Francisco team is changing everything. Except the advice to bring another layer.
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Unnecessary Reinvention
Life in California.
The Presidio office has a view of the Golden Gate Bridge and a closet containing nineteen company-issued fleeces. Each fleece marks a strategic era. None is warm enough for the terrace in July.
Jamie maintains the Reinvention Register: a list of products Zidea almost launched before discovering they were calendars, email, or chairs. The register saves a considerable amount of money. Finance has asked whether the register could become a product. It has been added to itself.
On foggy days the bridge disappears completely. Visitors find this unsettling; employees find it reassuring. Here is a large, useful thing that continues to function without being visible in a presentation. The team is trying to learn from it.
“We disrupted the meeting by ending it.”
Jamie ParkVP of Asking Whether This Already Exists
A day around here.
Check whether the new idea is a spreadsheet.
Put on the additional layer you were told to bring.
Walk past something older than the business model.
Open the Reinvention Register
Entry 418: asynchronous spoken updates. Status: voicemail. Entry 419: shared physical collaboration surface. Status: table.
Broomfield has the table, and a spare cable.
Follow the connection ↗