We started with
a big what if.

We hired people. Real personalities, imaginary employment contracts. People who brought spare chargers, remembered birthdays, asked inconvenient questions, and quietly made the thing work after the announcement said it already did.

We meant to build a company that changed everything. Somewhere along the way, someone changed a confusing form. Someone made room at a lunch table. Someone sent a plant to the Moon. These accomplishments were difficult to fit into the vision statement, but they kept adding up.

Today we occupy seventeen spectacular locations and a less spectacular amount of conceptual territory. We have a strategy. Several, if you dislike the first one. What we actually have is each other, a very big orange logo, and enough curiosity to keep opening the next door.