Amsterdam

Our Amsterdam office occupies a canal house that has been leaning slightly longer than Zidea has had a strategy. Facilities proposed correcting the angle. The building declined, citing several centuries of satisfactory performance.

Noor runs a studio where an idea is allowed to be silly before it is required to be useful. The courtyard discussions range from genuinely elegant solutions to a proposal for a bicycle with a quarterly roadmap. The latter has been parked. The former are making their way around the company without a launch event.

The team photograph captures a particularly relaxed afternoon, including one colleague enjoying a joint. That is the whole story. The company has resisted the urge to package it as a wellness initiative, despite receiving four separate pitch decks.